AUDIENCE DIscovery

Establishing tradition and comfort in the new cannabis frontier

Client: The Emibles Company

The Challenge

01

Creating The "Emible"
Delicious, imaginative cannabis and CBD edibles for all, navigating varying customer familiarities and evolving state and city-level legalities.

Recipes, limited edition merchandise and cookbooks, and fresh, localized product offerings. A powerful e-commerce site to give it all a home.

Experience packages or grab-and-go treats crafted for pain, sleep, relaxation, anxiety, and adventure.

Drive revenue immediately with strategy built around low inventory costs, original recipes, and customer feedback. Source goods and materials from trusted wholesalers to keep focus squarely on the user experience.

02

Built To Last
The Emibles Company displays a proud guarantee in the quality of each made-to-order experience.

Educational and experienced experts warmly personalize orders and respect customer inhibition.

Latest creations and user-submitted stories (health, benefits, fun) make for colorful content.

Strategic brand partnerships and activism in worthy causes (false incarceration, mental health)
Our Solution
Brand delivers on promises. Demand-driven production cycles. Keep offerings fresh. Classics and DIY experiences always available.
1

"New For You"

Created a brand paying homage to old-school comforts and coziness with the energy to deliver excitement and education.
2

Product Line-Up

Navigated fluid industry environment to combine evergreen products with limited time only features focused on audience engagement.
3

Grassroots Growth

Strategic partnerships with industry innovators. Investment in community. Familiarity. Mixing e-commerce with brick and mortar presence.
James Sullivan
Client
"Odd Job really helped me understand both qualitatively and quantitatively how to create the most frictionless experience."
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