AUDIENCE DIscovery

Sourcing the soundtrack of entertainment

Client: FTJ Records

The Challenge

01

Planning For "A-Z"
Publishing company driving revenue and royalties for producing broadcast quality music for TV, film, and advertisement placements.

Sync license opportunity and distributor

marketplace/production music library (subscription?)

Target different markets with same catalog, signing non-exclusive deals.  

Direct relationships with Film/TV people is the fastest, most consistent, and probably most lucrative route to real money.

Catalog or new creation craftsmanship

Relationship nurturing and development

Press kit https://bandzoogle.com/blog/the-8-things-that-should-be-in-every-band-s-digital-press-kit

"Royalty-free"

02

Getting To "B"
Target shows with theme songs in our style. Follow the trail of artists already featured on shows. Where else are they placing music?

One-stop shop to streamline deals, ability to sign off on the entire license.

Call "licensees" with new music updates, don't "check-in"

Sound effects (SFX)

Easy purchase library with track splits and timing variations

TV (network, cable, YouTube) has lowest barrier for entry and highest demand followed by indie film projects, then custom pieces for advertisements.

https://artlist.io/
Our Solution
A one-stop shop music catalog created for easy navigation is the front-end for production enterprise.
1

FTJ Records

A comprehensive web presence for easy catalog navigation and deal-making opportunities in line with industry leaders.
2

First Placements

Strategically identify sync license opportunities in TV (cable and streamed), indie movies, and advertisements, earning royalties.
3

Scaling Operations

Relationship building with decision-makers. Diving into bigger-budget opportunities. Expanding staff and sign talent to serve emerging markets.
James Sullivan
Client
"Odd Job really helped me understand both qualitatively and quantitatively how to create the most frictionless experience."
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