ASAP Yoga

The Challenge

Simply Sufficient

A healthy routine of stretching and meditation can be life-changing. But creating good habits from scratch can be intimidating.

Current wellness offerings are often cumbersome and include niche vocabulary, leaving beginners feeling discouraged. Competitive wellness challenges can quickly become dreaded commitments. And, inherently, any video-dependent offering can't allow for a fully-present user experience.

The solution? A simple, yet productive, routine available to you in a pinch, complete with exploratory options for all experience and fitness levels.

Accessibility in Action

Introducing ASAP Yoga, a truly intuitive product, conveniently available on all major streaming platforms (Spotify, Apple Music, Amazon Music, YouTube), alongside users' music and podcast libraries.

As an audio-first concept, ASAP Yoga focuses on simple, familiar language, providing opportunity for international and platform expansion.

On social media, ASAP Yoga supports a community of inclusion and positivity. A visual content strategy shows unique and personal user stories. And branded merchandise reinforces organic user growth and loyalty while supplementing content scaling efforts.

Our Solution

Bite-sized wellness routines accessible free-of-charge anywhere, any time. Our choose-your-own-evolution series allows for both repeated and progressive practice.

Creating A Concept

Created an accessible wellness concept for beginners and experts alike with an innovative, audio-first format focused on convenience.

Product-Market Fit

Repeated iterations incorporated feedback from target audiences in order to uncover an optimal
balance of sound and experience.

Distribution + Awareness

Distributed as an album on all major streaming platforms while cultivating awareness and brand presence on social media.

James Sullivan
Client

"Odd Job really helped me understand both qualitatively and quantitatively how to create the most frictionless experience."

Got a project?
Let's chat!

To get us started, fill out this form. We’ll respond to you within 24 hours to set up some time to connect. We’ll have questions about you and your business, your vision, strengths, and challenges. We’ll talk about your goals, budget, and strategies. And of course, you’ll have an opportunity to get to know us.
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